Field Notes · Engagement in progress · Baselines and projections
Good Favor is mid-engagement with a $12M employee-owned solar installer in the Mountain West. This page is the honest version of a case study: the baselines we measured, the value we sized, and the systems being built against them. No results are claimed here. Results get claimed by the monthly ROI reports, in dollars, once systems are live.
Baselines and projections, not results.
Everything on this page was measured or sized during a live engagement’s opening Diagnostic. Identified is the honest word: the systems are being built now, and monthly reports against these baselines will say what they actually return. When we have results to claim, we will name them as results.
The installer stays unnamed on this page by agreement with ourselves, not with lawyers: proof belongs in monthly dollar reports, not in a logo strip. What we can show now is the shape of the work and the honest numbers it started from.
An employee-owned solar installer doing about $12M a year in the Mountain West: residential and commercial installs, service work, and a full office team behind the crews. The kind of shop 2026 is squeezing hardest. Residential demand is forecast down 21% this year and customer acquisition costs are climbing toward $0.84 a watt (SEIA / Wood Mackenzie). The installers that stay will be the ones that run tighter.
A time survey of the whole office team, control-totaled against paid hours, measured roughly a third of office time as automatable: about a dozen hours per person per week. Loaded at real labor rates, that sized $300K+ a year of office work that systems could carry. A proposal takes 45 minutes at baseline. None of this is savings yet. It is the honest starting line the engagement is priced against.
An after-hours voice agent that books site surveys and opens service tickets. A contract-to-PTO status board that flags stalled permits and interconnection applications, and invoices at each milestone. A same-day proposal pipeline. A job-costing dashboard that counts the second truck roll. Each system lands in the installer's own stack, and the team is trained to run it. Nothing stays subscribed to us.
Every month, an ROI report against the captured baseline: hours actually reclaimed, revenue the systems can honestly claim credit for, and profit per field hour, in dollars, with the math shown. The 10X return target is the standard the whole engagement is sized against. When the numbers are real, they will be published as results, and this page will say so.
What if we gave the office a third of its week back?
The Diagnostic that produced these numbers opens every engagement: a month of measuring what is actually broken and naming the dollar value of fixing it, before any system gets built. It starts with a conversation.